Investigation Tourism Marketing Report Essay Example | Topics and Well Written Essays - 1500 words

Investigation Tourism Marketing Report - Essay Example In 1976, the Tourism Society of England defined it as "Tourism is the temporary, short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. It includes movements for all purposes."2 some components such as hotel room or accommodation for their visitors, coach and the variety of meals, even sometimes banking services also provided to the customer from this industry. The main aim of this report is to conduct an audit of the business environment (based on P.E.S.T & Porter's five forces model analysis) on Royal Bengal Airlines and conduct an Opportunity & Threat analysis on the basis of environmental audit and defining its service provided to its consumer and its marketing (partially) area from the country (Bangladesh) perspective. "A collaboration of a group of professionals who shared the same vision decided to be proactive and form RBA in early 2006. The team has evolved quickly and continues to grow from strength to strength. The founding members are UK based and come from a wide range of backgrounds and bring with them vast experiences from the business, academic and aviation world. The visionaries and the founders of RBA have been working towards this project since 1991. Due to various restrictions and limitations in the early nineties it was not possible to move the project forward"3. The growth in the Asian economy, in particular the travel sector within Southeast Asia, has created an opportunity in the market for a new airline. RBA was born as a direct result of this, with the aim of utilizing the potential development of the Asian market and turning this into a profitable and successful airline venture. To analyze the environment of RBA, it's needed to conduct an audit (based on PEST analysis and Fiv e force model analysis). "The simple acronym PEST (stand for political, economical, social and technological) serves well as an aide-memoire when considering the array of environmental forces influencing business activity. Pest analysis assembles a logical and comprehensive picture of the environment"4. By conducting an analysis (PEST) on RBA's environment, it has seen that the organization is in an excellent situation such as the political allaince between both country UK and Bangladesh is good enough to do business. Economic and Technological relation between these countries is higher such as Bangladesh export garments products to UK and Uk export technological product such as machineries, computers and other engineering technologies. As a result company takes economical (in the side of currency sharing) and technological advantage here. The social bond between two countries is higher as there is a cultural sharing and accepting tendency and RBA performing their Corporate Social Responsibility program in B angladesh. Afterbevluation it can be said that the PEST analysis goes in faovor of RBA. The another analysis is "Five Force Model analysis". "The Porter's 5 Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps to understand both the strength of your current competitive position, and the strength of a position." Five Forces Analysis assumes that there are five important forces that determine competitive power in a situation. These are thoroughly given below: Supplier Power: It assesses how easy it is for suppliers to drive up prices. This is driven by the number of suppliers of each key input, the

Filtration and Packaging Essay Example | Topics and Well Written Essays - 1000 words

Filtration and Packaging - Essay Example the determination of the packing material depends on the nature, type, use and duration of the product. The other factors that influence packing are attractive designs, costs, customer preferences etc (History of packaging and types of packaging.2009). One of the significant determinants in selecting the ideal packing material is of course its cost effectiveness. It this regard, glass stands to be the most appropriate one because around 25% of the raw material cost can be attributable to a glass packing material. Whereas it is around 70-80% for a metallic packing material. Use of chemicals and innovations in this area has made glass one of the most popular packing materials now. But this enthusiasm is limited because due to the increased capital expenditure that is related to use of modern sophisticated glass in the packing industry (Packaging Materials. 2011). Glass has lots of interesting peculiarities to be the most popular packing material that consumers prefer. Among other thing s that make glass ideal for food and beverage packing is that they are either transparent or opaque. This makes the customers to have a first hand vision of the product before they buy it. Moreover the strength, and the ability to have a barrier to water as well as gas and inertness to toxic chemical substances, makes glass the ideal choice (PACKAGING MATERIALS. 2009). Consumers all around the globe prefer glass as packing material especially in the case of packing food and other beverages. They are reluctant to use plastic because of its non friendly environmental and health nature. The main facts that make glass popular among the consumers are purity, recyclables, quality, safety and versatility. Glass packaging supports all these things therefore consumers prefer it. Although almost ninety percentages of the consumers prefer glass to be their preferred choice for packing, it is estimated that glass accounts to only ten percentage of the market share for packaging in the food and beverage category. This clearly suggests that some thing is wrong somewhere. Glass packaging even though popular has not been seen in shelves of stores (Glass is The Consumers Preferred Packaging Material. 2011). In spite of being popular with the customers who prefer glass as a packing material, glass suffers from lots of disadvantage. Predominant among them is its disability to withstand shocks. Glass containers are easily breakable. This prompts the customer to take extra care on it. Other that that breakage of containers also creates small glass pieces inside. This if not noticed enters the body of the person who use it resulting in serious health damage and even death. Therefore use of glass containers is not at all recommended especially for children who are more vulnerable to injuries caused by glass through its use. Other main draw backs are compromise on the hermetic seal of the containers, color changes of the product due to more exposure to light. This draw back is so acu te for beverage products where glass containers permit more sunlight to penetrate inside thereby resulting in damages and loss to the product. Although glass has high barrier properties as well as inertness and adaptable to microwave processing, it is sometimes overweight. This overweight somewhat affects the moods of customers too. More and more customers prefer to carry less weighable things rather those products having more weight.